Client
frog
Year
2025
Service
AI · Immersive Design · Generative Art

Immersive Imagination

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03

Dream Up
New
Worlds

"When someone steps into the room, they can dream up and explore new worlds — intuitively creating immersive generative environments that dynamically respond to their imagination."

The experience combined the most recent foundational LLMs, natural multi-lingual speech processing, and multi-modal APIs to demonstrate new ways of thinking about this technology. I worked as a Visual Designer alongside Creative Technologists and Industrial Designers at frog.

I explored multiple concepts, defining the core design concept as well as animation for how the AI entity would present itself in different interactions, and how the space would transition into beautiful immersive environments. I also helped tailor the AI image generation prompts as well as voice selection.

As the concepting phase progressed, I created multiple storyboards for the team to evaluate. My most experimental idea was chosen — the vision was to immerse users in a calm, imaginative environment combining surrealism with an expansive ocean stretching off into an endless horizon. A central place designed to dream and spark the imagination.

What I
Brought to It

01
Concept & Vision
Defined the core design concept — a calm, surrealist ocean suspended in space as the central environment for AI interaction.
02
AI Entity Design
Designed the gradient ring as the AI's physical interface — its animation states, how it responded to voice, and how it reflected in the floor below.
03
Prompt Engineering
Crafted and refined the generative image prompts to produce environments that felt expansive, dreamlike, and emotionally resonant.
04
Storyboarding
Created multiple storyboards defining how the space would transition between worlds — pacing, atmosphere, and narrative arc.

The World
Inside the Room

Users stand on a platform suspended over an ocean, interacting with a gradient ring — the physical face of the AI.

Immersive Imagination design concept

In the
Holodeck

The experience was built and tested in frog's immersive room — floor-to-ceiling projection on every surface, real-time generative environments.

Team testing the immersive experience

Every Imagination
Different

No two experiences were the same — the AI generated unique environments in real time from each user's own words.

Generative immersive environments

See It
Come Alive

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