Where molecular chemistry meets modern craft.
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A scent-driven grooming brand reimagined — modern identity and packaging that honors craft and sensory experience.
Barrister & Mann, a men's grooming brand rooted in the molecular chemistry of scent, needed an identity as unexpected and meticulously crafted as their fragrances.
We delivered a flexible, modern brand identity paired with a cohesive packaging system that feels luxurious yet contemporary. The packaging was inspired by records — where the art is forefront, and the label becomes a canvas to bring each fragrance to life. The logo was derived from the combination of two molecules; this molecular vibration in chemistry is what we create and interpret as scent — a concept that served as a flexible, modular mark that scales across all print and digital needs.
Each element, from typography to messaging, reinforces the brand's sensory sophistication. The result: a distinct, memorable experience that elevated Barrister & Mann above the competition.
End-to-end brand building — from logo and identity through packaging, print, and event design.
Logo system rooted in molecular chemistry. The B—M mark derived from molecular vibration — the mechanism by which we perceive scent.
A flexible label architecture inspired by record art — each fragrance gets its own illustrated canvas while staying within a unified system.
Whirlwind Tour poster and postcard series — city-specific prints using the razor blade as a structural frame for local landmarks.
Stratum No.2 Bold as the brand voice — geometric, industrial, and authoritative, contrasted with the organic curves of the label illustrations.
Historical patent drawings etched onto amber glass — objects of craft, not just containers.
City-to-city event posters for the Barrister's Reserve tour — each city's landmark redrawn as a silhouette inside a razor blade.
Typography, stationery, and identity elements designed as a modular system — consistent at every touchpoint.
