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Principal Visual Designer — 2024

Will Schroeder® — Portfolio

HUMAN
by
DESIGN

Principal Visual Designer — crafting visual languages that feel inevitable, where emotional design meets systematic thinking.

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◆Visual Design ◆Brand Identity ◆Emotional Design ◆Design Systems ◆Visual Language ◆Motion Design ◆3D / Immersive ◆UI/UX Design ◆Visual Design ◆Brand Identity ◆Emotional Design ◆Design Systems ◆Visual Language ◆Motion Design

Selected Work

Case Studies

09 Projects
Disney — 2024 — Visual Design · Design Systems

Disney Parks
Companion App

Defining an iconic visual language that reconnects guests to the magic — across every park, cruise, and screen.
Samsung — Visual Design · Emotional Design

OneUI — Design for Emotion

Building an emotional design language for one of the world's most-used mobile operating systems.
AI · Spatial Design · Immersive Experience

Immersive Imagination

Designing AI-powered spatial worlds where the environment is the interface — no screen required.
Founder · Visual Design · 0→1

Tall Tales

Building a product from scratch as founder and lead designer — shaping the visual identity, experience, and prototype alongside an engineering partner.
eBay — Visual Design · Product

eBay Seller Hub

Designing the command center for millions of sellers — the same complexity, trust, and scale challenges that define great host experiences.
McGraw Hill — Visual Design · Product

Smarty Ants

A modern, inclusive visual redesign of a beloved Pre-K–2 literacy game — joy and legibility as design principles.
Barrister and Mann — Brand Identity · Packaging · Print

Barrister and Mann

A scent-driven grooming brand reimagined — modern identity and packaging that honors craft and sensory experience.
DESIGN

"The best interface is no interface — or as little as possible."

Design Philosophy — Will Schroeder®

Will Schroeder

About

Where craft
meets conscience.

I'm a storyteller and designer who bridges strategy and craft, transforming ideas into meaningful, human-centered experiences. For over a decade, I've worked at the intersection of brand identity, digital design systems, product design, and immersive experiences.

From Fortune 500 companies to ambitious startups, I've helped teams craft stories that connect business objectives to design decisions in ways that are both beautiful and strategic.

10+Years of Craft
50+Brands Shaped
F500Client Caliber

Let's
Make
Magic.

Get in touch
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